Our Values
Inspiration Behind The Brand
Sad Bird was founded by veterans who realized that some sacrifices just aren’t worth making, and coffee is one of them.
In high-pressure environments, we leaned on coffee for comfort and clarity, but too much caffeine came with a cost: jitters, restless nights, and energy crashes. We wanted the ritual without the crash.
So we set out to create something different. By sourcing specialty-grade beans and crafting intentional low-caffeine blends, we proved that coffee can deliver full flavor, balance, and focus without compromise.
Sad Bird exists for anyone who wants to enjoy coffee on their terms: rich in taste, rooted in ritual, and designed to support a life of clarity and performance.
Our Coffee Philosophy
Specialty-Grade Beans
We source only high-quality, specialty-grade beans, carefully selected for their flavor, consistency, and integrity. Every roast is crafted to preserve the depth and character that make coffee worth savoring.
Clean Decaf Methods
Our decaf is 100% chemical-free, using natural processes that protect both the beans and the planet. The result is coffee that’s pure, flavorful, and better for your body.
Balance in Every Cup
From quarter-caff to half-caff to decaf, our blends work with your body, not against it. We give you control over your energy so that you can enjoy coffee on your own terms.
The Sad Bird Logo
It all started as a sketch.
During our time in the military, the first Sad Bird was drawn. It was a simple doodle at first, a tired-looking bird that captured how we felt in those long, demanding days separated from our families and home.
To our surprise, it resonated. Passed from person to person, the “Sad Bird” became an inside symbol of resilience, camaraderie, and a reminder that even in challenging moments, humor could carry us through.
What started as a lighthearted drawing eventually became something more. Over the years, that sketch evolved into our logo, a symbol of balance, grit, and intentional living.
Today, it represents our belief that coffee can be both powerful and calming, fueling your ritual without overwhelming your life.
Why Low Caffeine?
Caffeine isn’t the enemy, but too much of it can be. It can turn clarity into anxiety, sharpen into shakes, and a ritual into restlessness. We’ve been there.
Sad Bird Coffee was created to change that. Our quarter-caff, half-caff, and decaf blends give you options, so you stay in control of how you fuel your day. Enough caffeine for focus, never so much that it overwhelms.
Our hand selected beans deliver the taste you love, while supporting your performance, your rest, and your life.
Join the Movement